Scott Kelley is an award-winning Director and Co-Founder of Gro Creative Group, a company that grew from a passion for filming and the drive to be immersed in the world of creativity. Starting as a kid with a camera in his backpack and no platforms like YouTube or social media to share his work, Scott’s love for filming set the foundation for his career. He began in the Southern California club scene, posting videos on Myspace, quickly becoming a go-to creator for many nightclubs in L.A. and Orange County. That transition into festivals ultimately led to Gro Creative Group’s success today.

With over 15 years of experience, Scott has built a team that sets the gold standard in festival content, live directing, commercial, and brand work. Passionate about creative directing and stadium tour livestream directing, he has live-directed the closing sets for Coachella and played a key role in top-tier livestreams, including Kanye West and Drake’s concert films. While Gro Creative Group isn’t the biggest agency, it’s known for delivering exceptional, well-crafted work across multiple verticals with precision and impact.